어떻게 원하는 것을 얻는가 /스튜어트 다이아몬드

강의 신청시 경매 형태로 진행되는 와튼스쿨에서
20년 연속 가장 큰 인기를 누린 전설적 강의의 주인공
스튜어트 다이아몬드의 책을 읽어보겠습니다.

Stuart Diamond is an American professor, Pulitzer Prize-winning journalist, attorney, entrepreneur, keynote speaker, and author who has taught negotiation for more than 20 years at the University of Pennsylvania's Wharton School of Business. He currently teaches the course at University of Pennsylvania School of Engineering and Applied Science as "Engineering Negotiation" and a Negotiations Course at Penn Law School.

Diamond's widely acclaimed book on negotiation, Getting More, was a 2011 New York Times best-seller and was used by Google to train 12,000 employees worldwide[1] over 8 years. The book has sold 2 million copies and has been translated into 27 languages. It was called the #1 book to read for your career by The Wall Street Journal's career site and the best negotiation book "of all time" by Inc Magazine for Entrepreneurs. The book has also been named by Amazon as one of 25 leadership and success books to read in one's life. It focuses on perceptions, emotional intelligence and cultural diversity, which his research concludes produces four times as much value as the traditional power, leverage and logic way of negotiating.

Diamond's Getting More negotiation model has been adopted by U.S. Special Operations for the training of U.S. Special Forces, Green Berets, Navy SEALs, U.S. Marines and other units.[2] Admiral William H. McRaven, Commander of U.S. Special Operations Command (USSOCOM), named Getting More to his recommended reading list for military science.

Diamond's course has been the most sought after at The Wharton Business School of UPenn for the 20 years ending in 2016, according to the school's course auction records, and he is now an emeritus professor. He currently teaches the course at the University of Pennsylvania Law School and Engineering Schools, to medical schools, corporations and entrepreneurs, online at www.gettingmore.com or by arrangement with Getting More, Inc.

(출처 https://naver.me/5Sy8TEGY)

Stuart Diamond - Wikipedia